Website promotion is a key component of any successful internet marketing strategy. After all, having a great business website is pointless if it doesn’t receive any visitors. Meanwhile, more targeted traffic means more sales. So, here are 3 ways to advertise your website in 2020:
- Search Engines
Search engines are still a major source of organic traffic for business websites in 2020. Unfortunately, in many niches, there is a lot of competition for the number one positions on SERPs for lucrative keywords. However, with the right SEO strategy, you can start to see great results from boosting your website’s visibility in search results.
Both on-page SEO and off-page SEO strategies are vital for obtaining and maintaining the best SERP positions. On-page SEO ranking factors include site loading time, site security, mobile optimization, site content quality, and more. In terms of off-page SEO, linking building in the most effective approach. As the year progresses, linkless mentions will likely become a more influential SEO ranking factor.
- Social Media Platform
Social media platforms like Twitter, Instagram, Pinterest, YouTube, and Facebook have become the top referrers of traffic to websites in just about every niche. The good thing about social media marketing is that it is relatively cheap and you can see results rapidly. While it can take a while to grow your business’s social media presence and following naturally, there are many strategies available for boosting likes, tweets, followers and subscribers.
The key to increasing your brand visibility on social media platforms is to post frequently and engage with your audience. Several online tools enable you to automatically schedule posts. With these tools, you can line up content for publication days ahead.
It’s important to know what type of audience you want to target, as different platforms have more active users from different demographics. For example, the main audience on Instagram is active people under the age of 34. Meanwhile, on YouTube, you can reach a much wider audience.
- Guest Blogging
Guest blogging is a very effective, inexpensive way to advertise your website and has the added benefit of growing your domain’s backlink profile. When you submit content to a prominent blog in your niche, you get to engage with a captive audience. As a result, traffic to your website from guest blog posts is often very easy to convert.
Finding well-known blogs is your niche is easy, but preparing your pitch to the editor can be tough. Working with a digital marketing company is often the best way to ensure successful replies. Such a company can also help you to write the best content.
Above, we have briefly outlined 3 ways to advertise your website online in 2020. However, there are countless other ways to promote a website on the web including email marketing, influencer marketing, giveaways, etc. Furthermore, if you run a local business, for example, a plumbing company, don’t underestimate the power of advertising your website offline. While digital marketing is becoming more powerful by the day, there is still a place for traditional marketing, such as newspaper ads, store window cards and more.