Product photography is a crucial part of digital marketing. Stunning images can make a difference in whether a customer purchases the product or skips to another website. However, sourcing for quality product photography services can be challenging.
One thing that always stands in the way is how much the service will cost you. Various factors come into play when billing photography services. Most photographers will consider their experience level, equipment, and extra services like editing.
Let’s look at how most product photographers price their services.
Per Image or Video
This is a common option for simple product photography services. Most product photography companies like Squareshot have a basic package on offer, catering for small business owners. The basic package may include five to ten pictures of your product taken at different angles.
You can choose this option if you have a small business with a tight marketing budget. It can be cheaper than buying equipment and setting up a DIY studio in your living room.
Hourly Rate
This product photography pricing model is used in complex shoots. It is more convenient as plenty of time will be spent setting up the scene, styling the models, wardrobe changes, and editing the footage later.
Rates will vary depending on the photographer’s experience, shoot location, and equipment. The price may range from fifty bucks to over a few hundred dollars per hour. Expect to spend more, especially if you are working on a large project that may take a few days.
So, let’s delve into the intricacies of product photography pricing and understand what goes into it.
Product Complexity
Not all products are the same. For example, photographing a cup or plate is simpler than capturing photos of models advertising your makeup and beauty products. Complex shoots require more work and personnel, leading to higher fees.
The other thing you have to consider is the number of images. Picture this: you are running a fashion and beauty shop and want a ghost mannequin effect on all your photos. This shoot will last a long time and requires an experienced editor, meaning you will spend more.
Shoot Style
The goal of product photography is to tell a story. Taking images with a few props and a white or black background won’t cost you much. However, pricing will be different if you want to use models and shoot in multiple locations.
A lot of work will go on behind the scenes involving makeup artists and hair stylists. The photographer will also need help setting up the lights and creating the perfect setup for the shoot. The overall product photography pricing for such shoots will be high considering all of the labor and people involved.
Wrapping Up
Knowing how product photography pricing will help you select the right package that fits within your budget. Clearly outline the type of photography you require, number of images, and desired turnaround time.
Ask for quotes from different photographers and compare pricing before contacting them for their services. Discuss the pricing and payment model, including image rights, to avoid misunderstandings later.
