Ever since social media as we know it appeared in the early 2000s, it has pretty much skyrocketed and we can safely say that it’s here to stay. Not only that, but it has also changed the way we communicate with each other, as well as the way we do business. Nowadays, it’s unimaginable for companies not to use social media for ecommerce or brand promotion.
According to stats from 2019, there are over 3.5 billion social media users all across the globe, and that number is even larger in 2020. But, that’s just if we look at social media as a whole. When it comes to using social media for business, as much as 54% of social media users use it to research products they want to buy. That means you already know where your target audience is. It’s just a matter of reaching them, which is why we have prepared this step-by-step guide on how to take your social media strategy to the next level. Come check it out.
1. Research Your Target Audience
Getting to know your target audience will help you decide which social media platforms you need to focus on, as well as what sort of content you need to post and when. For example, if your target audience includes women who are interested in makeup and beauty products, then you’re going to want to create content which is more visually oriented, such as that of Instagram or YouTube. If you are running twiftnews place, you need to be on Facebook, Twitter, and Instagram. In order to do this, you need to create marketing personas which reflect your audience’s age, gender, location, and income, among other things.
2. Set Goals You Can Achieve
Setting a specific goal is necessary, because how else would you know if your social media strategy is actually working? Sure, you may want to be the most popular in your niche on social media, but that’s pretty vague. But, setting a goal of 5000 followers on Facebook by the end of the year is something you can wrap your head around. It also helps you figure out what you need to do to achieve that goal. That means you need to use Facebook Insights to track those numbers, and produce more engaging content within a given time frame. Each goal is a single metric and should be treated as such.
3. Use Hashtags
Hashtags are used on nearly all social media platforms, and if used right, they can reality take your social media strategy to the next level. For starters, they can help you reach a more relevant audience. Also, hashtags enable you to reach an audience that is larger than the number of your followers, because you will get in front of the people which are following the hashtag itself. You can also create campaign-specific hashtags to track the performance of the campaign, as well as invite your audience to use your own branded hashtags, so you can keep track of your social media mentions.
4. Choose Campaign KPIs
In order to track the performance of your social media campaigns, your KPIs need to be defined very clearly. Now, our suggestion would be to focus on metrics which are more relevant and useful, such as brand awareness, conversion rate, as well as customer loyalty. Vanity metrics such as likes, comments or shares are useful if you are looking to track audience engagement, but in terms of business goals, such as ROI or revenue, they aren’t particularly indicative.
5. Produce High-Quality Content
In order to enable your audience to engage with your brand, you need to create some useful and relevant content. It can be anything from a tweet about your upcoming seasonal sale, or an unboxing of your product which will allow your followers to get a closer look at what you have to offer. However, the type and tone of the content needs to be in sync with your brand’s identity and voice. And make sure that it’s unique and that it stands out, because regardless of your niche, you are going to have plenty of competitors.
6. Be Consistent
There are no breaks and holidays when it comes to social media, because it’s always there and it’s always active. While you can’t be on social media 24/7, the next best thing would be to just remain consistent, not just when it comes to the quality of your content, but your posting times and frequency as well. If your target audience has decided to follow you, you need to give them a reason to keep doing so. Otherwise, they will just switch over to your competition.
Taking your social media strategy to the next level takes time and effort, but with these helpful tips, you will be able to do seamlessly. Good luck!