It is of no doubt that, the way a website ranks in the Search Engines Optimization rankings is very critical. For instance, with a good SEO ranking, a website will be able to attract more traffic than a website that is ranked lowly. In that case, it is important that any business organization or individual to decide on how much to spend for the purposes of improving the website’s SEO.
What are the models of SEO payments?
Before deciding on the costs of improving your website’s SEO, it is important to understand the payment models involved. Some of them include:
1. The monthly retainer model
In this model, you will pay for an array of SEO services that will be offered to you or your organization monthly. Unsurprisingly, this is the most common model of payment as it provides the best ROI. The SEO services offered under this model of payment include on-site improvements, press releases and keyword research amongst others.
2. Projects-based pricing
Project fees are similar to contract fees only that with project- based pricing; they are customized for specific clients. Here, the pricing will depend on the project and its demands.
Other models of pricing include hourly consulting and contract services that are at a fixed price.
What are the types of costs that you are likely to incur when improving your website SEO?
There is a survey done to estimate the total costs of improving your business website’s SEO. Below are some of its findings:
1. Monthly retainer
Monthly retainers mostly cost between $750- 5,000 per month. Most of these costs will depend on the size of your business and the amount of services offered by the agency doing the SEO services for you. For instance, if you have a small business the SEO service provider will provide you with a limited offer therefore, your monthly retainer fess will be lower. On the other hand, if you have a large business entity, the SEO service agency will provide you with their full services therefore you will pay a higher monthly retainer fees.
2. Hourly consulting rate
This will cost you an amount between $100-300 per hour. Both SEO agencies and consultants charge these charges.
3. Project-based pricing
The pricing of these type of services vary depending on how you come to terms with the SEO agency or consultant. However, most projects estimates to a cost ranging from $1,000 to $30,000.
What are the factors to be suspicious of?
When entering a deal to improve the SEO standards of your website, it is important to put into consideration some factors such as
- Promises that are too good
- Lower costs
- Shady link building services
When you notice any of the above factors, it is a sign that you need to reconsider if the deal is worth it.
It is not easy to tell the exact figure of what improving your website’s SEO ranking will cost. However, we can always make approximations that will allow you to budget properly. Whichever the case, it is important that you improve your website SEO for the greater good of your business entity.