The Impact of Social Media Shares on SEO


The web has been evolving every passing day and so have been the search engines. The emergency of social media has had a significant impact on SEO’s. The popularity and the relevancy of the SEO have changed through social media and blogging.

Every one of us these days is a publisher. Each person has a voice, and a vote, through platforms such as social media platforms which includes Twitter and Facebook. The ease of use of the social media platforms and their popularity has literally changed the relevance of the SEO since backlinks provide only half of the story. A lot of data is being produced by people and which is enough to measure the TRUE popularity.

The Google’s Author Rank Patent is normally used in measuring the popularity by associating the content with the content of the producer. The Author Rank is combined with the Google plus and the Google Analytics and this provides a powerful method of measuring the social media engagements and the REAL popularity.

Let’s first look at the Google Analytics. By using the Analytics media, Google can be able to measure the level of social engagements from the social media websites, interactions, and traffic. Google will also be able to reveal the number of visitors that you receive on your Facebook account, the amount of time the visitors spend on your timeline, the number of pages they viewed, and more. You can also use such data as part of the algorithm to make an engagement value.

Since they may not be able to get direct access to data from Facebook and Twitter, Google can be able to measure the level of engagements based on the Analytics numbers. The basic engagements numbers such as the likes and retweets will be added to the ranking algorithm.

By measuring social media engagements, blog comments, analytics, and time spend on site, Google will be able to measure the user satisfaction and then later make a point system that corresponds to the value of that website. If you want to determine the kind of data that Google might be tracking, a dashboard which looks like a CYFE can help in benching marking of the social media growth.


Google Plus

Google has invested much in Google Plus, since it is a social medium platform that they can easily track in full. The Google Plus provides enough data of what people love most, and the general feeling across all brands, and if Google can be able to get more active users on the Google Plus platform, the better for them.

If you use Google Plus to measure the social media data, then the disproportionate links which are usually given can be corrected, and the social media signals will be able to go up to their rightful place as one of the essential parts of the ranking algorithm.


Why it is difficult to separate SEO from the Social Media

Sometime back, building a link was such a big element of SEO. But now, social media engagements and content marketing has become as much important as the links. You may have many links but without social media votes, your links will still not be ranked highly. Thus you need social media votes in order to get your links ranked highly.

When you want to create an online marketing strategy, you have to place a lot of emphasis on content development, since the content is the key to social engagements. The content you create will then generate both the links and the social shares, and which will soon be used in measuring the popularity, and the rankings.

2 thoughts on “The Impact of Social Media Shares on SEO

  1. Igor Bajsic - SEOPRO Reply

    I have yet to see a case study showing any impact on ranking via social sharing. Do you have any references to this? I would appreciate it.

    Sincerely. Igor B.

  2. Matija Zajšek Reply

    Well, my opinion on social media shares for SEO purposes is that it doesn’t hurt to publish on social media, but to achieve any serps movements with such pubslihing is harder then getting actually business from social media itself. Branding on social media is far more effective than moving sites on serps with publishing on social media. Of course, I may be wrong :).

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