After a close look at your Google Analytics, you notice you do not have good figures of your desired Web traffic. The purpose of creating a website is to attract an audience to your site to boost your customer base. If you notice a drop in traffic, you then need to think creatively how to raise the numbers. This will be achieved through a good research into causes and ways to address as follows. We here list some causes and ways to address them.
- Website content and Analytic changes
You might have added some elements that are not appealing to Google, hence causing a drop. You could be having in your site links that do not come from good sources, plagiarized content from existing sites or low-quality content. You might also be having spam content or elements that have security issues without your knowledge.
Start by addressing the kind of content linked to your site. Have that kind of content that is appealing to your target audience that will make them take a positive action. Any article that goes to your site should be checked to ensure that it is authoritative. Check the Google Webmaster tools to check that you do not have existing security issues. Rectify them if there is and re-submit for consideration.
- Make use of popular site’s backlinks
You might be having backlinks that are below quality or that which does not compare with your competitors. Remember that an effective website requires backlinks that are high quality and can relate to that of popular sites. Look for new backlinks, especially the most quality from the best competitors and try to replicate without causing plagiarism. That is a good way of increasing your Google ranking.
- Negative impact of new pages to old pages
If you are not careful the new pages you add to your website might cannibalize your old pages. The new pages might have URLs that appear too similar to already existing old pages. Google will detect this and give lower rankings as they will be considered to be competing with each other. This can be resolved by planning well new additions that will not confuse the analytic tool.
- Trending and Hot topics
What about the topics you have on your website?
This is important as most people will read what is currently trending and hot. That way you make sure you do not follow into the other ‘lot’, by having common topics that do not place you ahead of the competition. The topics have to cover what currently people are talking about and what interests them. This will make your readers become interactive and attract comments.
- Proper content indexing
There can be various reasons as to why your pages are not being indexed. You could have:
* Added a no index tag by accident to the wrong directory or page
* Clicked on the remove ‘URL’ in the Google-Webmaster tools by accident
* Set the wrong preference for URLs-parameters
You will need to correct all these and then watch out for your Google ranking.
- Refresh the site
You might have set the site to refresh at a slow rate and forgotten that you have done so. The Google calculations will detect this and give a low ranking. This should be addressed by adding fresh content, videos, images, and links. Google considers stagnant sites to be having less value for the users and hence lower rankings.
- Keywords research
Any article should be accompanied with well-researched keywords to give people what phrases to use while conducting searches. If possible try long tail keywords which make your site rank highly.