What is Domain Authority & Why Does it Matter?

Everything you see at the top of search engine results, do you ever think about how they make up for that position? 

When we type a single word on a search engine, we see hundreds of results showing up relative to that word, but we always prefer clicking on the top 2 to 3 results, right?

Now think for a second what made those results to the top of search engine results?

Well, there are plenty of factors that contribute to a site’s ranking position at Google but the most important and prominent of them all is the ‘Domain Authority.’

In this post, we will discuss what domain authority is and why it is important. We will also disclose the determining factors of domain authority.

If you want to know, keep on reading!

What is Domain Authority? 

Domain authority or DA score is a search engine ranking metric developed by Moz, it is used to determine the strength of your website on a search engine and is extensively used by online brands all around the globe.

Domain authority of any site is measured on a scale of 1 to 100, however, it is important to share which score holds which position. 

  • The domain authority of any site between 40 to 50 is considered at the average position.
  • The domain authority of any site between 50 to 60 is considered a good position.
  • The domain authority of any site above  60 is considered an excellent position.

Furthermore, it is important to know the importance of these scores is depend on the scale of your business. 

If you are running a small website and your competition is not too much then the DA score around 40 is considered a good score and vice versa.

Many people think Google itself uses DA score when ranking sites well, it is not true! Google does not consider domain authority when ranking sites.

However, the DA ranking factor is a worthy metric to follow as it assesses the performance and strength of websites in proportion to competitors.

How can you check the Domain Authority of your Website?

If you never check the DA score of your website then you must be thinking about the best way to check the domain authority, don’t you?

Well, there are plenty of tools available in the market to check the DA score such as the DA PA Checker, the tool is built on a machine learning model that most correctly calculates the DA score of websites.

All you have to do is copy the URL of your website and paste it into the input box of the tool. Hit the button to start the process, as shown in the image below:

Within a few seconds, the tool will display the DA score of your website without costing you a penny, and the DA score calculated by the tool will be 100% accurate, look at the image attached below:

Why Domain Authority is Important?

Tracking domain authority is very crucial for your website in relation to its search engine ranking. If you want to ensure your site’s SEO ranking, you need to constantly track the DA score of your site.

Tracking DA score is just like baking cake, if you don’t put the right ingredients in the right quantity, and if you don’t set the oven at an exact temperature, you can never get the exact shape and taste. 

Similar to that, if you want your website to have a top position in a search engine, you need to constantly improve and monitor your site’s DA score otherwise, your site will lose its qualification. 

Also, if you want to ensure the long-term success of your website you need to consider domain authority as a crucial part of your business strategy.

Key Factors to Determine and Build Domain Authority 

  • Quality Backlinks 

Backlinks are great at building domain authority but backlinks should not be of low quality. You need to get only good backlinks. 

But, what are good backlinks? Good backlinks are the inbound link of high-authority websites and editorial links to your website.

In order to get good backlinks, you need to find opportunities with high sources, fix broken links to your site, or you can use the Google search console to get backlinks

However, you should be aware of bad links that are spammy and of low authority sites, such links can do worse to your site instead of doing any good.

  • The website should be highly responsive 

Another important factor that determines the domain authority of your site is your site’s responsiveness. If your site is not responsive you can never make your DA score above 40.

And the DA score below 40 is considered average and not so great. The reason why responsiveness contributes to a good domain authority is that it is one of Google’s ranking factors.

The more responsive your site is, the more satisfying the user experience you are offering, and as a result, you are achieving a high DA score.

The following factors can help you test your site’s responsiveness:

  • Screen size
  • Page loading speed
  • Pixel resolution
  • Create quality content 

Content is key to taking your website to the heart of your audience and the top of the search engine. 

Quality content will also help you to get natural backlinks which is another important factor to build a DA score. While creating content you need to be strict with a few things, including:

  • Completely unique content
  • Audience centered content
  • Search engine optimized content
  • Engaging, consistent, and readable content

If you can put all these factors while creating content for your site, you can surely take your content to Google’s top results.

Once you made your spot on Google’s top search results, your site’s domain authority will automatically improve.

Bottom Line 

In a nutshell, we discussed what domain authority is and why it is important to consider domain authority. We also discussed some key factors that can determine and build good domain authority.

If you are confused and do not have enough information about domain authority, this article can be your guide. Give it a read, hope it will help you!

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