{"id":1290,"date":"2021-09-21T13:13:54","date_gmt":"2021-09-21T13:13:54","guid":{"rendered":"https:\/\/www.linkcollider.com\/blog\/?p=1290"},"modified":"2023-01-31T05:41:40","modified_gmt":"2023-01-31T05:41:40","slug":"seo-backlink-strategy-a-quick-guide-to-backlinks","status":"publish","type":"post","link":"https:\/\/www.linkcollider.com\/blog\/seo-backlink-strategy-a-quick-guide-to-backlinks\/","title":{"rendered":"SEO Backlink Strategy: A Quick Guide to Backlinks"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

About 66% of all web pages<\/a> don\u2019t have backlinks. This isn\u2019t a good sign for business owners
who rely on SEO to rank at the top of search results.<\/p>\n\n\n\n

That\u2019s because Google uses backlinks as a major ranking factor to determine search results. A
backlink is a link from another web page to your web pages.<\/p>\n\n\n\n

From the very beginning, Google used backlinks to decide which sites are high-quality. High-
quality sites rank higher and get more clicks.<\/p>\n\n\n\n

If you want to improve your SEO, keep reading to learn how to create an SEO backlink strategy
that gets results.<\/p>\n\n\n\n

    \n
  1. Know the Types of Backlinks<\/strong>
    There are a few different types of     backlinks<\/a>. Each carries a different weight with Google.
    A no-follow link is a backlink with a \u201crel=nofollow\u201d tag. This tells Google to ignore the link.
    That\u2019s not a good thing for you because the algorithm won\u2019t pass the value of the link to your
    site.<\/li>\n<\/ol>\n\n\n\n

    A do-follow link from a reputable site has the most value. Google assigns the value of the
    backlink to your site. You\u2019ll gain all of the benefits of the backlink.<\/p>\n\n\n\n

      \n
    1. Target Relevant Sites<\/strong>
      Relevancy is another key indicator in search results. The sites that give you backlinks have to be
      related to your business.
      Instead of targeting every website out there, narrow your focus to your industry or location.
      You can start with local sites, such as your chamber of commerce. Expand to industry
      publications. This is an effective SEO backlink strategy to stay relevant.<\/li>\n\n\n\n
    2. Guest Post<\/strong>
      One of the most popular strategies to       earn quality backlinks<\/a> is to write guest posts<\/a>. This is where you offer to write
      content for another website.
      It takes time to pitch publications, but you can generate great results with a little persistence. The
      sites have to be relevant to your business.
      Be aware that many large publications only allow no-follow links. These links won\u2019t help with
      SEO, but they\u2019ll build credibility and deliver traffic to your site.<\/li>\n\n\n\n
    3. Reach Out to Reporters<\/strong>
      This is a must if you want to know       how to get backlinks<\/a> and build authority in your niche.
      Reporters at industry publications are always looking for article sources and experts.
      Reach out to reporters on LinkedIn and sign up for HARO (Help a Reporter Out). You can build
      relationships with folks on LinkedIn while       responding to HARO queries<\/a>.  
      If you\u2019re chosen as a source, your name, business name, and quotes appear in the article.
      Reporters also give you a backlink.<\/li>\n<\/ol>\n\n\n\n

      The Best SEO Backlink Strategy<\/strong>
      If you need to       up your SEO game<\/a>, don\u2019t try to stuff more keywords on your site. Have a solid
      SEO backlink strategy<\/a> instead.<\/p>\n\n\n\n

      A backlink building SEO strategy takes a lot of work. It\u2019s worth it when you start to see your
      website climb above your competitors in search results.<\/p>\n\n\n\n

      Follow the tips in this article, and you\u2019ll have an effective SEO backlink strategy. For more SEO
      and       digital marketing<\/a> tips, check out the blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

      About 66% of all web pages don\u2019t have backlinks. This isn\u2019t a good sign for business ownerswho rely on SEO to rank at the top of search results. That\u2019s because Google …<\/p>\n","protected":false},"author":1,"featured_media":1291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[129,47],"class_list":["post-1290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backlinks","tag-backlinks","tag-seo"],"yoast_head":"\nSEO Backlink Strategy: A Quick Guide to Backlinks - LinkCollider - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linkcollider.com\/blog\/seo-backlink-strategy-a-quick-guide-to-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Backlink Strategy: A Quick Guide to Backlinks - LinkCollider - Blog\" \/>\n<meta property=\"og:description\" content=\"About 66% of all web pages don\u2019t have backlinks. 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