What are long tail keywords? If you haven’t made them your best friend yet, find out why you should!
First off, let’s talk about keywords. Keywords are the search terms we enter into the Google search bar. In the early days of search engines, it was typical to just type search words such as “Maldives resorts” or “Abraham Lincoln”.
Through the years, as search engines have gotten smarter and more and more information is available on the web, searches have become more detailed. What was your last search on Google? I’ll tell you what mine is. I checked out “best footwear for plantar fasciitis”. That’s because friend is going to go out tomorrow to buy shoes and we wanted to be ready at the store.
In today’s highly interconnected and digital culture, it’s easy peasy to search for store hours, store branches, product inventory, store reviews, and so on. All you need to do is to type in to that Google search bar.
(Google has become so pervasive in our lives that it’s even become a verb. Like, “Google that!”)
So keywords are search words, but what about Long Tail Keywords?
what are long tail keywords?
Here are a few characteristics of long tail keywords.
Long Tail Keywords are specific
Instead of typing “carpet stains”, some user can instead type in “how to remove stains from carpet with baking soda”. Information-seekers have very particular needs and desires when typing in long tail keywords.
And here’s a pro-tip for ecommerce site owners that shows why you should be targeting long tail keywords.
When people who are close to a purchase, they usually type in long tail keywords. This is because they are usually past the initial research stage. They know the basic information they need. Now they’re ready to purchase so they want information that’s highly targeted to their intended purchase.
lONG tAIL kEYWORDS ARE ALL ABOUT THE NUMBER OF SEARCHES; NOT THE NUMBER OF WORDS
Some people mistakenly think that long tail keywords are always made up of many words. What makes long tail keywords “long tail” is more because of the number of searches.
In fact, think of an animal’s tail when you think of the Long Tail Keyword. Here is something from PointsGroup that best explains the long tail.
In the above example, we see the following keywords:
- High: Men’s shoes
- Middling: Men’s running shoes
- Low: Best men’s shoes for running marathons
So, a huge number of people search for men’s shoes, less people search for men’s running shoes, and only a very few people search for best men’s yada yada.
Common sense dictates that we should target the keywords with the highest searches, yes? Yes, if you’re a big time brand with lots of internet pull. But what if you’re just a small website with barely any traffic?
How Can Long Tail Keywords Help Your Website?
If a hundred big giants are angling for huge slices of the pie, how can a little ant like you compete? One strategy to employ is to get to the little crumbs that nobody’s paying attention to. In this case, we go for the long tail keywords with low compettion.
Thanks to this strategy, there are niche websites for best shavers for men, best hunting knive, and so on. You get the picture. Do they make money? Yes, they surprisingly do!
And it’s not just a strategy for niche websites. Authority websites can make use of long tail keywords for their blog posts too.
The possibilities are endless especially if you have a good long tail keyword tool.
Author’s Note: If you want to be found by more readers and get more website traffic, try out LinkCollider. It is primarily a site that helps you get followers and likes for your social media but it can also bring traffic to your site. Check it out HERE..