Have you heard the news yet? Websites are making the shift to migrate to https. Find out why, Google’s role in the shift, and what your next steps should be.
HTTP vs HTTPS
Before anything else, let’s make sure that we understand what both HTTP and HTTPs mean.
What is HTTP?
HTTP stands for HyperText Transfer Protocol. It’s a simple protocol for sending and receiving text-based messages.
What is HTTPS?
HTTPS is the same as HTTP but the “S” stands for “secure”. This is because the text in https sites are encrypted.
Can you see how they’re different from each other?
Who needs HTTPS in their websites
Websites that have logins deal with usernames and passwords. They have information that needs to be protected by a secure login.
The same with websites that manage payments, like ecommerce sites, security is a very important feature. You can already imagine the havoc that can happen if your customer’s payment info were hijacked or compromised.
So, for websites that deal with logins and online payments, it is imperative to encrypt your website data and make sure that you are using https.
But what about other websites? Like simple review blogs? Or maybe affiliate sites? If you think you don’t need https and to encrypt your data, think again.
Benefits of HTTPS
eCommerce and transactional sites are NOT the only sites needing HTTPS.
Did you know that when you login to your WordPress admin page, your username and password are sent in clear text over the internet? Anyone who knows some hacking can hijack your access details using free tools. Horrifying, right?
In addition to your WordPress login being vulnerable, running on http exposes you to security threats in the Internet.
In the past, we’ve had to deal with problems like Trojan horse viruses, unauthorized software installs, and malware injections. (The latest I remember was making one false click and suddenly all my websites had ads!)
You’ve put a lot of time and effort into your website. Keep it secure with an SSL certificate.
By securing your website, you build trust with your users. With Google moving towards publicly displaying and marking which websites are not using https protocol, the attention of users will be directed to noting whether they’re visiting a secure site or not.
See how Chrome will eventually display NON-HTTPS websites:
Make Google Happy
Google is behind the efforts to make the internet a more secure place. Make Google happy by joining in the efforts. They’ve even published a guide on how to secure your site with HTTPS.
You can also read their announcement HERE.
Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.
Check out the infographic below to see a more comprehensive list of the benefits of running HTTPS.
Increase Your Traffic
Yes, you read that right! You can increase your traffic simply by migrating your website to HTTPS. More on that on our next post!
Author’s Note: If you want to be found by more readers and get more website traffic, try out LinkCollider. It is primarily a site that helps you get followers and likes for your social media sites but it can also bring traffic to your site and help with your SEO strategy. Check it out HERE.