Now let’s review briefly what we’ve learned so far.
Long tail keywords are search words that are not as searched as other more popular words. While big-time companies may ignore these long tail keywords, new and/or small sites usually use long tail keywords as part of their strategy.
See Also: What Are Long Tail Keywords?
If we compare it to a pie, while the big mommas secure the big slices of pie, we aim for the crumbs or little pieces (because cumulatively, they will pile up into a big pile) because there is LOW COMPETITION.
Here is a step by step tutorial on how to find long tail keywords for your blog.
If you wanted to be a detective as a child or like exploring like Indiana Jones, you’ll enjoy hunting down the perfect long tail keyword for your blog posts and pages.
Use Google Adwords’ Keyword Planner
We love Keyword Planner (which we shall henceforth call KWP). It’s free and it tells you exactly what you need to know.
- Sign up for the service if you haven’t yet. Remember that you can use this free tool even without paying for adwords.
- Set your settings. In our case, we targeted the US, Google as the search engine, and so on.
- Type in what you think would make a good keyword for your article or post. You just need to start somewhere.
- Once you hit “get ideas”, you will see how many monthly searches this keyword has. At the bottom, you’ll also see related keywords and get more ideas from there.
- If you get monthly search results of thousands, discard your KW. Choose keywords that are low; perhaps from 50-200.
2. Use Google Search to see the websites ranking on the first page for these keywords
Next, it’s time to check out the competition. If you’re just using FREE tools at the moment, this is the option for you.
Author’s Note: If you want to be found by more readers and get more website traffic, try out LinkCollider. It is primarily a site that helps you get followers and likes for your social media sites but it can also bring traffic to your site and help with your SEO strategy.
- Are all these websites authority sites? Are they all recognized brands or companies?
- Do you see any spammy sites?
- If you open each URL and study the contents of each, do you think you can come up with BETTER content?
If you see spammy sites or bad content, then these are indicators that there is a place for you in this real estate. On the other hand, if all you see are authority websites, then you should look for other keywords.
Pro Tip: When you get to a place where you have budget to spend, you can use paid services that will actually give you scores for KEYWORD COMPETITION. This takes the guesswork out of the whole equation. Personally, we like Long Tail Pro but there’s also Jaaxy, Market Samurai, SEMrush, Buzzsumo, and so on. (We’re not affiliates of any of these sites. Just so you know!)
Author’s Note: If you want to be found by more readers and get more website traffic, try out LinkCollider. It is primarily a site that helps you get followers and likes for your social media but it can also bring traffic to your site. Check it out HERE.