Building backlinks is something that website owners should spend time and effort on. Find out why you should be building backlinks for your business website.
WHAT ARE BACKLINKS?
Backlinks are links that point back to your site. Say that you have a website and you write very good, original content. Your content is either interesting or authoritative enough that other blog owners remember your content and link to your site in their own articles.
5 REASONS WHY BUILDING BACKLINKS IS IMPORTANT
1. Backlinks are an indicator of your website’s popularity, trust, and authority
If you have websites in good standing linking to you, Google and other search engines take it to mean that you have good content that is helpful to others. Backlinks are important for SEO because search engines will give more credit to websites that have a good number of quality backlinks. They will consider those websites more relevant than others in their results pages for a search query.
Read Also: 5 Important Backlink Tips
2. Backlinks help you get found
In Google analytics, “referrers” is a term that refers to your sources of traffic. For example, the most common referrers are Google searches, direct or organic, social media, and other varied sources.
If you follow the links that bring some of your traffic to you, you’ll realize that other websites have linked in to your content. Which is great! It means they found your content of good quality and reliable enough to be cited as a reference or source. This is doubly a blessing when the websites that link back to you are websites in good standing.
Every time their readers click on your backlink, they are redirected to your website. Thus, backlinks help you get found by new readers.
3. Good quality backlinks help you rank higher in searches
As a result of being linked to by other websites, search engines will factor this in as a positive sign of your popularity and reliability as a source of information. With a good number of quality backlinks, Google’s algorithm will push you up higher in search engine rankings.
4. Building backlinks is still relevant
In the past, webmasters tried to create a gazillion backlinks for their websites. Search engines recognized this and put in checks and balances to ensure that the system could not be abused. Google would have us now believe that backlinks are no longer important in search engine algorithms.
Still, a study of top sites revealed that quality backlinks are still relevant in Google ranking. This is probably because the internal logic is still sound. A good website with excellent content WILL get backlinks from other users as a natural progression.
So yes, building backlinks is still relevant.
5. It’s VERY difficult (if not almost impossible) to rank without backlinks
There are only two exceptions to this rule. The first is if you are targeting a long tail keyword. With very low competition, it’s easier to rank in search engine results.
The next is for individual pages. An individual page can have no backlinks and still rank well if the site as a whole already has several backlinks and already has a high authority score with Google and other search engines.
If your website or pages don’t fall under these two, then it means that you can definitely benefit from building backlinks.
Author’s Note: If you want to get more backlinks for free, try out LinkCollider. It is primarily a site that helps you get followers and likes for your social media but it also has a FREE backlink building tool. Check it out HERE.