Affiliate marketing is a great way to make money online, and when you become an Amazon associate, you are essentially gaining access to the largest collection of products anywhere on the planet.
Generally speaking, affiliate marketers focus on a single niche, and then try to market Amazon products that fit into their category. It’s the best way to go, as trying to sell a little bit of everything is difficult to do. If you are an associate, and are struggling to make money, you have probably wondered how to increase Amazon affiliate sales. Here are a few ideas that might help:
1. Create Killer Content
This actually serves a double purpose, as creating great content may not only lead to more sales, it will also help move your blog up in the Google rankings. Create content that is relevant to your niche, and which is informative rather than salesy. This helps build trust, and makes people more inclined to click your affiliate links.
2. Use “buying” keywords
You are probably already aware of the importance of keywords when selling, but you need to learn to think outside the box a little. For example, if you have a site dedicated to golf clubs, target keywords like “best gold clubs under x dollars” or “best golf clubs by brand.”
3. Make use of images
If you use images in your blog content, you have a golden opportunity to sell. People frequently click on images, and if you add an affiliate link to that image, you will take the clicker right to that product.
4. Employ in-content links
There is just something about that different colored text within your content that makes people want to click. It’s an easy, yet effective, way to drive traffic to your products.
5. Heat maps
You may not be totally familiar with these, but they can really help with your marketing. Heat maps show where people click on a page, and where they hover their cursor. This can help you decide the best place to put ads that you want to get noticed.
6. Use the ‘add to cart” option
When creating an affiliate link, do it so that a click will add the product to the person’s cart. The benefit of doing this is that Amazon creates a 90-day cookie, which means you get credit for the sale if the buyer completes the deal in 90 days or less.
7. Create comparisons
One of the reasons why people research before shopping is to compare one item with another. Put together a number of these charts on your blog or website, and you will increase sales.
8. Create best seller lists
With comparisons, you generally compare products in a similar category or price range, but best seller lists run the gamut. This creates options for buyers of all kinds, and it may even prompt someone to go for a higher priced item, which means more money in your pocket.
Good luck with your affiliate sales!
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