13 Common Mistakes You Make When Writing Content for Your Website

Do you want to hear tips on how to get more blog readers to your site?

When it comes to writing your blog content, you have to make your blog stand out in a fiercely competitive market. There are several traps you want to avoid when you’re thinking of ways how to get more blog readers, and it’s important that you avoid as many of these common mistakes as possible to increase your blog’s visibility and attract new people. We’ll go over 13 important content writing mistakes you may be making now, and we’ll tell you exactly why it’s a good idea to avoid them.

1. Keyword Stuffing

Although targeting specific keywords can help you rank higher in Google’s algorithm, the practice of keyword stuffing is restricted. Keyword stuffing means that you load your content with keywords and variations of the root keywords. Not only does it make your content jarring to try and read, but Google can actually penalize your website if they catch you practicing this.

2. Having Large Chunks of Text

wall of text

The more you break your content up into smaller paragraphs, the easier it is for your readers to go through. Having large chunks of text throughout your site is a quick way to make people stop reading and click backward, and this is especially true for mobile devices. The screens are smaller, so you want to space out your text so it’s easier to skim and read.

3. Using Small Text

Mobile devices are getting more and more predominant, and small text can be even harder to read on a tablet or a smartphone. Ideally, you want your text to be at least eight-point if not larger. If you can’t do this, consider using a Responsive template that’ll enlarge the text for mobile.

4. Bolding A Lot of Text

Very early on, search engines put special emphasis on bolded text as being something important to pay attention to. However, as people abused this, search engines placed less and less importance on it. Today, you want to use bold text sparingly or to highlight something important.

5. Featuring Hard-to-Read Text and Background Colors

black website

You want your content to be as clear and as easy to read as possible, and your color choices will play into this. A lot of high-level blogs use black text on a white background to increase the content’s readability. This is a good choice because studies have shown that people are 26% less likely to make mistakes when they read dark text on a white background.

6. Listing Several Ideas in One Paragraph

If you can’t draw readers in with the first few words of your subsection, they’ll most likely skip it and move on. This is why you want to put one idea per paragraph, and catch the reader’s attention. You may end up with shorter paragraphs, but it won’t see so rushed.

7. Using Overly Descriptive Subheadings

Your subheadings can break up your content into manageable chunks of text and improve how quickly your readers can scan it. You don’t want to promise something in the subheadings and fail to deliver on it in the content. Keep your subheadings to the point, and deliver on what they promise.

8. Writing in CAPS LOCK

When someone types in all capital letters in content, readers feel like they’re being shouted at. Writing like this can turn your readers off, and you rarely see it in business writing for this very reason. Don’t use it unless you absolutely have to, and use it sparingly.

9. Poorly Written Subheadings

A lot of new content writers and bloggers make the mistake of having poorly written subheadings. You want to give your readers a small preview of what’s coming in the paragraphs below the subheadings. They can also help Google and other search engines rank your content, so expand on them a little bit and give a short, concise content preview.

10. Not Linking Out and Using Poor Graphics

If you present a fact without linking to the source or to a high-quality source, it can create distrust. Your readers want to see for themselves that you’ve done your research and that what you’re telling them is the truth, and linking out can help with this. Also, using poor quality photos can decrease the user experience. Cite all of your sources and use high-quality images to entice people to read and trust your content.

11. Too Much Script or Italic Font

Using italics or script writing can emphasize a point, and it’s fine to use sparingly. However, many people fall into the trap of writing entire posts in this type of font, and it can make it difficult to read. If your readers are having trouble, they’ll most likely click away to something else.

12. Failing to Number Your Lists

People like numbers, and numbering your lists is an easy and fast way to tell your readers about how much content they’ll get in a single post. They give a lot of value and structure to your content, and you’ll end up with a neat and clean copy with a lot of white space.

13. Forgetting a Call to Action
At the end of the post, a lot of people forget to put a short call to action. Would you like your readers to subscribe, comment, or share the post? By forgetting to invite your readers to interact with you, you could ruin the chances of getting your blog more exposure through reader interaction and sharing.

Do you see a lot of these common mistakes when you’re browsing the internet? We’d love to hear from you and find if you have any tips or tricks you didn’t see on the list that you’d recommend. We invite you to share your thoughts on how to get more blog readers in the comment section below!

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  1. Pingback: 10 simple content optimization strategies to skyrocket your SERP - LinkCollider - Blog

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